“One Post Every Two Weeks” vs. . . . Daily(!) “A good blog needs to publish new, original content on a regular basis . . . As a general rule of thumb, a good blog should be updated with new posts at least once every other week.” –“Today’s Best Real Estate Blogs,” RETipster. Applying the...Read More
The Virtue of a Well-Stocked Pipeline “We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you’ve...Read More