Marketing Plan: Word of Mouth (Literally) What’s missing in the photo of super-popular Robbinsdale eatery Travail (above)? Any mention of the name, “Travail” — or any signage at all, for that matter. That hasn’t kept it from attracting nightly crowds and a long list of local fans. Mother’s Day Reservations — and Open Houses Don’t...Read More
Playing Offense vs. Defense About a dozen Twin Cities municipalities have them: a city-required home inspection that must be completed before homeowners can transfer title to a Buyer at closing. Leaving aside the merits of such inspections, when does it make sense for Sellers — and their agents — to market that the home has passed...Read More
Quick! What Are These Companies Selling? Can YOU tell by looking at these two vans (photos above and left) what service(s) the business is selling? Me neither. Just one more illustration that — when it comes to conveying a marketing message — less is definitely more. See also, “Too Much Information” — Realtor Version“; and...Read More
Scrambling to Get Ready for a Sunday Open House If you’re a Realtor who doesn’t need something printed, last-minute, for your Sunday open house, noon is a terrible time to try to get something done at the typical residential real estate office. Why’s that? Because all the harried Realtors who do (need last-minute marketing materials) are monopolizing...Read More
Marketing Idea For New Cheese Product If you’re a cheesemaker and looking for a catchy, new marketing name, here’s a freebie: a feta cheese named “feta compli.” You’re welcome (or “sorry“, depending on your sense of humor . . .).Read More
Making it Easy for Buyers (& Listing Agents, Too) Listing agents who are ostensibly competing against one another occasionally hold a multi-broker Open house for the same reason car dealers cluster in the same part(s) of town: it increases traffic for everyone. That’s especially true for nearby homes that are similar in features and price point, increasing...Read More
