It’s a given that everyone wants a Realtor “they can trust,” who has integrity, etc. But, you wouldn’t necessarily want one that trumpets that quality on their business cards or in their marketing. Shining a spotlight on the agent’s morals simply raises the issue — and makes at least a few people wonder why they...Read More
“Land Based” Salmon at Whole Foods Maybe someone in Whole Foods’ marketing department has “Sharknado” on their brain. Or, they decided that “farm-raised” somehow has the wrong ring to it. No matter. Calling salmon “land based” (see fine print in photo, right) is just . . . silly. See also, “Bruegger’s ‘Fresh-Poured’ Orange Juice“; “New Acronyms and...Read More
I’m not much of football fan these days, but I do know that green and gold are the colors of the Green Bay Packers, nemesis and arch rival of the hometown Minnesota Vikings. Apparently, the folks doing the marketing for the Twin Cities Home Remodelers tour either weren’t concerned about the association (is it just me?), or...Read More
Diagnosis: Bad Marketing or Bad Price (Pick One) Even in a Seller’s market (psst! we’re officially in one), not every home sells. When that’s the case, what is going on? In my experience, one of two things: If the home isn’t getting showings, the problem is marketing. The property photos are a turn-off (assuming there...Read More
Target Market: Former Realtors If you’re over 30 years old, and are a fan of Reese’s peanut butter cups, you may be remember their classic ad campaign from the ’70’s and ’80’s. The ads showed two people, one eating peanut butter and one eating chocolate, colliding. One person would say, “you got peanut butter in...Read More
“Know Your Customer (er, Mark)”In retrospect, disgraced financier cum swindler Bernie Madoff may have been a lousy investor, but he sure was a helluva salesman. How else does one attract $50 billion from thousands of investors and financial institutions worldwide? As best I can discern, herewith are his top five marketing insights (offered in the...Read More
