The Limits of Delectable Food I know the about-to-follow sentiments place me in a distinct minority of Realtors, but here goes: If scrumptious refreshments on Broker Tour** actually sold homes, then that nice Contemporary by Cedar Lake should have sold in a heartbeat. Proffered to visiting agents: home-cooked shish-kebab (delicious!), flutes of champagne, and chocolate...Read More
$50 Gift Card for Buyers’ Agents “If your Buyers visit my open house and mention your name, I’ll give you a $50 gift card to your favorite restaurant.” –email from listing agent promoting a Thursday night Summer open house. OK, so I don’t see it happening for more modestly-priced homes — say, those listed under...Read More
The Joy of Hitting Business “Home Runs” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] When Warren Buffett buys a company, trust me, the principals and senior managers all become...Read More
Thanks for (Almost) Nothing No, that’s not actually what the email from my cell phone carrier (rhymes with “Schmerizon”) said earlier this week. That would be this: “It’s time to celebrate! Thank you for another year. In honor of your account anniversary, we’ve added 2,000 Smart Rewards points to your balance. Now, that’s a sweet...Read More
Broker Open Pitch: “Drawing for Two $25 Gas Cards” With the hosting agent promising two gas $25 cards, and only five agents (including myself) through so far, I was very much liking my chances at the Broker Open near Cedar Lake yesterday. Then, two (very) full cars of City Lakes agents pulled up just as...Read More
“Coupon Caveats,” or, When the Sum of the Parts < The Whole [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] There may be valid reasons to buy an annual Barnes & Noble membership for $25. But, the promised $50...Read More
