Tag

incentive

The Case for Catering Broker Opens (Or Not)

The Limits of Delectable Food I know the about-to-follow sentiments place me in a distinct minority of Realtors, but here goes: If scrumptious refreshments on Broker Tour* actually sold homes, then that nice Contemporary by Cedar Lake should have sold in a heartbeat. Proffered to visiting agents:  home-cooked shish-kebab (delicious!), flutes of champagne, and chocolate...
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Enticing Realtors to a Broker Open House. In January. In Minnesota.

Tough Crowd (& Not Very Hungry*) At least in the Twin Cities, Realtors traditionally debut their new listings on Broker Tour, held each Tuesday from 11 a.m. to 1 p.m. To get their fellow agents to come, the listing (host) agent will often offer food, prizes or other goodies like gas cards or restaurant vouchers....
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How Home Builders Get Realtors’ Attention

But Watch Out For That Clawback Provision If you want to get the attention of Buyers’ agents, offer to pay them more. Or faster. That’s the strategy of at least one local (Golden Valley) builder, whose yet-to-be built new construction homes are listed on MLS now, but won’t be ready for occupancy until closer to...
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Gas Price Wars Make a Comeback (Sort of)

Blast From the Past I’m old enough to remember not just when gas stations had actual, live attendants — but when gas was truly cheap, and competition for customers was such that gas stations on opposite corners would engage in price wars. Yes, price wars. At the extreme, you’d even see the stations’ signs attempt to lure...
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