“One Post Every Two Weeks” vs. . . . Daily(!) “A good blog needs to publish new, original content on a regular basis . . . As a general rule of thumb, a good blog should be updated with new posts at least once every other week.” –“Today’s Best Real Estate Blogs,” RETipster. Applying the...Read More
WSJ: “Struggling Real-Estate Giant Realogy Strikes Deal With Amazon” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire, and competes with Realogy subsidiary Coldwell Banker Burnet.] “We lose money on every...Read More
A Win For the Luddites (or, ARE They??) What if there was a home security system that had all of the following virtues: it was simple and easy-to-use; (very) cheap; crash-proof; hack-proof; and never needed a software patch, update, or monthly subscription? (see, “very cheap”). Fortunately, there is. Give up? It’s called, “a key” (or,...Read More
Minnesota Realtors Get With the (Post-August 1) Program What’s one of the best signs that the Twin Cities housing market is back at full throttle, post-Labor Day? (and back-to-school). It’s purely anecdotal, but my answer would be that this post, “Sneak Peak: 2017-2018 Minnesota Real Estate Contract Changes,” is getting more play (read, hits) on...Read More
Comparing Yahoo’s Stock Price Then and Now “Sure, [today’s] stock market isn’t cheap by any rational standard. But if you want to see what an actual bubble is ” and the damage it leaves behind when it pops ” take a look at the latest iteration of the long-running deal under which Verizon is buying...Read More
Better Than Google for Realtors “What’s sauce for the goose is sauce for the gander.” Prospective clients check out Realtors on Google. So, it shouldn’t be a shock that agents now routinely Google prospective clients. Not to mention the Buyer or Seller on the other side of a deal — plus, perhaps more importantly, their...Read More
