Better Than Google for Realtors
“What’s sauce for the goose is sauce for the gander.”
Prospective clients check out Realtors on Google.
So, it shouldn’t be a shock that agents now routinely Google prospective clients.
Not to mention the Buyer or Seller on the other side of a deal — plus, perhaps more importantly, their Realtor.
Realtor Grapevine; The OTHER Kind of Realtor Networking
At least when it comes to vetting other agents, though, there are two, much better resources than Google: 1) what your colleagues know about the agent in question; and 2) the other agent’s track record, available by searching their Realtor ID on MLS.
What am I looking for?
How many deals they’ve handled; at what price points; and in what part(s) of town.
When I represent Buyers, it can also be relevant to see if — as a listing agent — the other agent regularly sells homes quickly, at full price or close . . . or not.
Of course, very early on in a deal, it usually becomes apparent if the other agent knows their stuff . . .
P.S.: I represented a Seller years ago who was offended by the Buyer’s (very) well-financed, just-below-full price offer.
Surprised by his disappointment at what was objectively a strong offer (and discussing what to counter), I asked what the problem was.
He replied indignantly, “the Buyer just made partner at a big downtown law firm. He can afford full price!”
