. . . and the Mother of All PR Nightmares If I’m seeing spontaneous outpourings of grief for slain lion Cecil in my office, on Facebook, etc. — and I am — I assume that you can multiply that by thousands (tens of thousands?) nationally. It’s hardly good news that the culprit is a Minnesotan —...Read More
“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...Read More
What do you do if you’re the owner of popular downtown Minneapolis eatery “Hell’s Kitchen,” and need a name for the adjacent bakery/coffee bar you’re opening next door? Hold a naming contest on Facebook. The winner? “Angel Food” (naturally). “Damn Good Food” Hell’s Kitchen milks the “devil” theme for everything it’s worth, starting with the...Read More
No More Excuses for Missing That Spinning Class “Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face to face ” just by putting on goggles in your home.” –Mark Zuckerberg, “Facebook in $2 Billion Deal for Virtual Reality...Read More
Coming Soon: The Multi-Billion Company With One Employee “Facebook Enters $16 Billion Deal for WhatsApp.” —The New York Times (2/19/2014). Just because there aren’t any more gold rushes — like the one set off by James Marshall’s discovery of gold at Sutter’s Mill in California in 1848 — doesn’t mean there aren’t any more rushes for...Read More
Google + Facebook + Twitter = “The Circle”: The Life of a Corporate “Thought Guinea Pig” (“Mind Slave?”) “What matters, counts, and what is counted, matters.” –old saying “Whatever is counted . . . can be bought and sold.” –21st century update Las Vegas just has designs on its customers’ wallets. Google wants people’s souls,...Read More
