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Edina Realty City Lakes

The 2011 Edina Realty City Lakes (“ERCL”) Awards

No, there’s no category for “Best Actor” or “Best Actress” — though arguably, there should be. But the first-ever Edina Realty City Lakes Awards (“ERCL”) do recognize outstanding achievement in 17 (mostly serious) real estate categories. Without further adieu, here are the categories and winners — all painstakingly chosen by City Lakes Manager Matt Loskota:...
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City Lakes Realtor of the Month!

The Edina Realty City Lakes Realtor of the Month (December) would be  . . . me! The prize:  boasting rights (including this post) — and a reserved parking spot closest to the City Lakes front entrance. Thanks, Matt!  (that would be Matt Loskota, City Lakes office manager, aka “the decider”). P.S.:  the downside?  Now, I really have to get...
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The Last Kaplan Standing

Brand Confusion Since Manager Josh Kaplan’s switch to another office (actually, two) last Spring — see, “Edina Realty Shake-Up!” — I’ve been the sole “Kaplan” in Edina Realty’s City Lakes Office. Which has meant a dramatic drop in errant email’s, voice mails, etc. But not to zero. I received a forwarding message the other day...
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Real Estate’s Hottest Color (Hint: it’s also a metal)

Do two buildings make a trend? Maybe, if they’re high enough profile. That would seem to describe both Edina Realty’s new City Lakes office, about a mile west of Minneapolis’ Uptown neighborhood, and 1800 Lake, a new luxury rental building in Uptown just northeast of Lake Calhoun. Copper cladding not only gives these buildings a...
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Great Realtors and Hockey Players Think Alike

Channeling Wayne Gretzky, or “Zen & the Art of Real Estate Sales” It’s hardly a coincidence that just-named Minnesota Realtor of the Year (and Edina Realty City Lakes colleague) Budd Batterson espouses a philosophy remarkably like that of former hockey great Wayne Gretzky. See if you recognize the similarity between the following: “I skate to...
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How to Generate Goodwill With a Realtor

Great Client Service — For a Non-Client! How does a lender generate goodwill (and future referrals) with a Realtor?  (this Realtor). By quickly getting back to them with the answer to an obscure question on FHA loan processing fees. On a Saturday night. On a loan they’re not even handling! Thanks, Keith! (That would be...
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