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Continuing Education

The Witching Hour for Realtors

More Like, “The Witching Minute” At least when it comes to continuing education, the witching hour for Realtors is actually more of a minute:  9:16 a.m., to be specific. That’s when agents arriving for a course are told that they’ve missed the first 15 minutes, and won’t receive credit. Thankfully, me and several dozen Edina...
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Who Says Procrastination Doesn’t Pay?

MN Realtor License Renewal Deadline:  June 30 I’m sure I’m not the only busy Twin Cities Realtor who, coming down to the (license renewal) wire, still needs a few continuing education credits. Fortunately, at least in this case, procrastination does pay:  just for today, the Minneapolis Area Association of Realtors (“MAAR”) is offering a 40% discount...
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How to Win at “I, Me, or Mine”

“But, I Didn’t . . . .”  Yes, You Did. I took a terrific continuing ed course recently where the instructor devised a game to make Realtors aware of just how egocentric they/we can be — and to cut it out. Instead, the focus should always be on the client. The game:  for the class...
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2 Ways to Score a Free Book at Continuing Ed

Nothing New Under the (Marketing) Sun; Lesson #1:  Treat Your Clients Like People How do you score a free book — in this case, “The Conversion Code” by Chris Smith** — at a Realtors’ seminar? By being one of the first 300 Realtors to register this morning for the day-long MAAR Realtor Summit at the...
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Looming Continuing Education Deadline for Minnesota Realtors

I doubt that the continuing education deadline for CPA’s is April 15. So, why is it that the deadline for Minnesota Realtors to complete their annual continuing ed is June 30? Especially for agents at bigger brokers (Edina Realty more than qualifies), that effectively pushes up the deadline to the end of May, so that...
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“Crying Wolf” on Continuing Ed

Herding Cats (er, Realtors) Amongst the dozens of thankless tasks assigned to Office Administrators (“OA’s”) — the folks in charge of the day-to-day affairs at the big brokers’ real estate offices (think, Edina Realty and Coldwell Banker Burnet) — is making sure that all the Realtors timely complete and turn in their continuing education requirements....
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