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The Wall Street Journal Magazine: Looking . . . and looking(!) . . . for the Table of Contents

“The Innovators Issue” “No one reads Playboy for the articles,” as they used to say. Likewise, I’m pretty sure no one reads the very glossy Wall Street Journal Magazine (pictured above) for its celebrity profiles. Want proof? The Table of Contents of the current issue finally(!) appears on page 33, preceded by — yup! —...
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ALMOST Live: Watching the Oscars Tonight — Minus the Commercials

“Synch-ron-ate”:  recording a show, then watching it ” without commercials ” so as to finish at the same time as the live telecast. Want to watch a major event like the Oscars, but hate commercials? You can watch it live, then take breaks or jump to other channels whenever there’s an interruption. Annoying (and fattening, assuming...
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Pet Peeves 2017: Media That Tell You “What You Need to [Read/See/Do] Now!”

“News You’ll Use?” Or, Useless News? Let’s make one thing clear:  unless you’re my doctor calling with test results, there’s NOTHING that “I Need to Know, RIGHT NOW!!”  🙂  Which is why I sure hope the mainstream media cools it when it comes to increasingly ubiquitous ads insistently telling viewers “what they need to [see/do/read]” ....
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Watching the Oscars . . .

. . . But Skipping the Commercials “Synch-ron-ate”:  recording a show, then watching it ” without commercials ” so as to finish at the same time as the live telecast. Want to watch a major event like the Oscars, but hate commercials? You can watch it live, then take breaks or jump to other channels whenever...
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New Advertising Venues: Highlights & Lowlights (or, Cheeky vs. Tasteless)

Target Turns Checkout Conveyor Belts Into Star Wars Ad In a world where there are now ads over men’s urinals (at many restaurants, movie theatres, etc.), you wouldn’t think that there’d be any new frontiers for new advertising venues.** Sadly, you’d be wrong. Inspired . .  . and Not At least Target’s new advertising medium has...
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How Much is Twitter Worth?

“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...
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