Nominated for 13th(!) Straight Year Mpls. St. Paul Magazine and Twin Cities Business typically notify local Realtors via letter in early May that they’ve been nominated as a “Super Real Estate Agent.” When I saw this year’s letters in colleagues’ in-boxes a month ago ” but not mine ” I dejectedly reconciled myself to the...Read More
“Just Sign Here” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Which sounds less intimidating (at least if you’re not a lawyer): “let’s meet at my office at...Read More
New & Improved Housing Stock ” and a Price to Go With! [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Once upon a time ” OK, until around a...Read More
George Floyd Protesters’ Rallying Cry: “Defund the Police” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] When one police officer commits an act of brutality, you fire the officer,...Read More
Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...Read More
Double Triple Entendre’ [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] I prefer the caption, “NO1Home,” to the more descriptive, “No One Home,” because of the former’s manifold meanings....Read More
