Staging Malfunctions, or, Seller Cold Feet Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been planning...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
How Motivated is the Seller Really? “When the student is ready, the teacher will appear.” —-Zen saying “When a listed home is priced right ” and well-prepped, photographed, marketed, etc. ” the Buyer will appear.” -—Ross Kaplan One of the most common lines listing agents (representing Sellers) hear from their clients ” particularly when their...Read More
Financial, Psychological Toll OK, so there’s no actual weight or carrying involved (unlike furniture moving, which I once did). But, veteran Realtors know — and newbie’s will find out — that it’s burdensome to represent homes that linger on the market. While median-priced Twin Cities homes (now around $265k) are still selling (too?) quickly, the expected...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
How Motivated is the Seller Really? “When the student is ready, the teacher will appear.” –Zen saying “When a listed home is priced right — and well-prepped, photographed, marketed, etc. — the Buyer will appear.” –Ross Kaplan One of the most common lines listing agents (representing Sellers) hear from their clients — particularly when their...Read More
