“No, Really: Bring . . the . . Cake!” Thanks to popular culture, some perfectly innocuous phrases have been ruined. To pick just one example, son #2 and I were bringing his birthday cake, ice cream, etc. to the party room where we were hosting his friends the other weekend. My hands were full, so...Read More
Test your knowledge of modern residential real estate practice, and answer the following multiple choice question: Q: Who should the listing agent (representing the Seller) meet at the home? A. The appraiser working for the Buyer’s lender; B. The home inspector doing the city Truth-in-Sale-of-Housing (“TISH”) inspection; C. The photographer; D. The Buyer’s home inspector. Correct...Read More
“Animal/Insect/Pest Infestation? Check “Yes’ or “No'” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Do a cursory search online for “animal control,” “bat removal,” or similar, and you’ll find...Read More
Client to Agent: “What Would You Do?” “You break it, you own it.” —The Pottery Barn Rule. “You make it, you own it” (translation: if you make a decision for a client . . . you are responsible for the consequences). —Real estate corollary, Ross Kaplan. Whether it’s in the context of choosing a home,...Read More
. . . And Isn’t Likely to Volunteer “Fake it till you make it.” —Career advice to newbie real estate agents. In a hyper-competitive field where sales bluster is an ever-present temptation, real estate agents aren’t exactly the type to betray ignorance or confess a lack of confidence. And even consummate Realtors with years of...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
