Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...Read More
Show > Tell Kudos to the creative listing agent who thought not just to tell prospective Buyers (and their agents) about the Seller-paid new driveway, once the weather permits, but to also show them as well. An especially nice touch: superimposing the text on the “after” part of the driveway in the photo above. P.S.:...Read More
MLS Agent Remarks: “Listing Agent Must be Present for All Showings” Most listing agents ” myself included ” are usually not thrilled when a home-selling client insists that you be there for all first showings. For one thing, it’s an imposition on your time; for another, prospective Buyers and their agents can view it as...Read More
Realtor Email Etiquette: “Do’s” and “Don’t’s” How do you effectively double the already large number of emails between two Realtors working on a transaction together? Have one explicitly request that the other acknowledge receipt of each and every email they send. Yup, I’ve run into agents who subscribe to that annoying practice. Which is why...Read More
How Many Real Estate Marketing Errors Can You Spot? To my eye, the listing agent marketing a certain Fern Hill Rambler now commits not one but two mistakes trying to push Buyers’ “Fear of Missing Out” button: One. In an ongoing Seller’s market with too little inventory, it’s certainly plausible that any new-to-market listing will...Read More
Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property). In plain English: it isn’t relevant ” at least directly ” for pricing their home. For the uninitiated, a Comp is one of the...Read More
