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Twin Cities home for sale

Open House Banner Ads – Analog Version

New & Improved (& Bigger!) Once upon a time, the only kind of banner ad was . . . a real, live banner (usually made out of weather-resistant nylon). With the advent of the Internet, banner ads took on a new, digital meaning:  a horizontal ad spanning the top of your computer screen. Starting this Spring,...
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7. Home Seller Exclusion Lists: Why the “Neighbor’s Best Friend’s Son-in-Law” Usually Isn’t the Buyer

High Washout Rate [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] One of the last things that can come up before would-be home sellers officially hire an agent is what Realtors call an exclusion (or sometimes protected) list. In...
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Saturday(!) Open House Stampede

Current Twin Cities Inventory of “For Sale” Homes:  < 9,000 Units** Exactly how tight is the Twin Cities housing market at the moment? So tight that Saturday open houses are mobbed, never mind Sunday. One Edina Realty – City Lakes agent reported that 60 people came through her Saturday open last weekend. **At the peak...
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Realtor Job Description, Circa 2017

Getting You More Money For Your Home & More Home For Your Money After almost 15 years selling homes, I think I finally have come up with a succinct definition of what a good Realtor does:  they maximize what you get. The sales side of that equation is straightforward:  a good Realtor maximizes the money you get,...
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Why the Neighbor’s House Usually Isn’t a Comp

Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property) for pricing theirs. For the uninitiated, a Comp is one of the three homes Realtors and appraisers use to determine fair market value; once...
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New & Improved(?): Real Estate Photos With Embedded Captions

I’ve probably seen > 100,000 property photos on MLS, but I don’t recall previously seeing one where the caption — in this case, describing Kitchen features — was embedded in the photo (“superimposed” also works). Pros:  it’s hard(er) to miss. Cons:  it risks looking cluttery. Verdict? At least for my listings, I’m going to stick...
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