New & Improved (& Bigger!)
Once upon a time, the only kind of banner ad was . . . a real, live banner (usually made out of weather-resistant nylon).
With the advent of the Internet, banner ads took on a new, digital meaning: a horizontal ad spanning the top of your computer screen.
Starting this Spring, I’ve seen a new-and-improved (namely, bigger) version of the original banner ad popping up in front of weekend Twin Cities open houses (pictured at left).
Do they work?
Doing a showing up the street on a recent Sunday afternoon, the sign prompted me and my clients to stop and take a quick look.