New & Improved (& Bigger!)

Once upon a time, the only kind of banner ad was . . . a real, live banner (usually made out of weather-resistant nylon).

With the advent of the Internet, banner ads took on a new, digital meaning:  a horizontal ad spanning the top of your computer screen.

Starting this Spring, I’ve seen a new-and-improved (namely, bigger) version of the original banner ad popping up in front of weekend Twin Cities open houses (pictured at left).

Do they work?

Doing a showing up the street on a recent Sunday afternoon, the sign prompted me and my clients to stop and take a quick look.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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