Tag

Twin Cities home for sale

Dinner Party Prep vs. Broker Open Prep

List of Tasks What goes into hosting a successful dinner party? My list includes: –Make sure the home is cleaned up and inviting; –Buy/prepare food + desserts; –Set out plates and utensils; –Provide a mix of drinks (soft and otherwise), plus glasses and ice; –Send out invites in a timely fashion; –In wintertime (at least...
Read More

The Problem(s) With Price Ranges

  “List Price: $325k – $350k” There’s a trend afoot — at least amongst some listing agents — to market an upcoming listing within a price range, as opposed to naming a specific asking price. I’m not a fan, for two reasons: One. When the price is given as a range, Buyers immediately fixate on the lower end,...
Read More

Why the Neighbor’s House Usually Isn’t a Comp

Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property). In plain English:  it isn’t relevant — at least directly — for pricing their home. For the uninitiated, a Comp is one of the...
Read More

Home Seller Exclusion Lists: Why the “Neighbor’s Best Friend’s Son-in-Law” Usually Isn’t the Buyer

High Washout Rate [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] One of the last things that can come up before would-be home sellers officially hire an agent is what Realtors call an exclusion (or sometimes protected) list. In...
Read More

“Realtor Standby” vs. “Airline Standby”

Stand·by Ëˆstan(d)ËŒbÄ«/ noun. Readiness for duty or immediate deployment; for example, “Buses were placed on standby for the trip to Washington.”  The state of waiting to secure an unreserved place for a journey or performance, allocated on the basis of earliest availability. “Standby” for travelers, military, etc. means waiting in an elevated state of preparedness for something...
Read More

Marketing Gimmicks – Exhibit A, or, Guess What the Price Will Be Next Week??

$100 Off Weekly, Five Weeks in Row  [Editor’s note:  if the screen shot above is too hard to decipher, it shows a home that’s dropped $100 each of the last five weeks, from $475,000 to $474,900, then to $474,800, etc. The current price is $474,500.] If you added a zero (or two), you might actually...
Read More
1 2 3 4 5

Archives