Seasoned vs. Green Buyers; The Role of Pre-List Networking It’s accepted wisdom amongst veteran Realtors ” which I happen to agree with ” that “the first Buyer is (often) the best Buyer.” Why’s that? The explanation has to do with the nature of the pool of home Buyers at any given moment, plus Buyer behavior...Read More
Listing Agent Retort: “I’ll Tell You Right After You Tell Me How High the Buyer is Willing to Go” You (almost) never hear a listing agent (representing a Seller) say to a Buyer’s agent at the outset of negotiations: “let’s cut to the chase; what’s the most your Buyer will pay for my client’s property?”...Read More
The Four Types of Housing Market Participants, in One, Easy-to-Explain Graph Every housing market has its winners and losers. Every housing market. So, a decade ago, when the market was tanking, the big winners were first-time Buyers ” at least ones with (good) jobs and unblemished credit. With rock-bottom prices and an ocean of inventory,...Read More
Quality > Quantity The (Realtor) conventional wisdom about showing activity on holiday weekends, like the one coming up? That it’s a microcosm of the slower, Thanksgiving-to-New Year’s period. Namely, while there is a noticeable drop in traffic, the Buyers out there tend to be more serious and motivated. Call it “quality over quantity.” Practically, with...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
“The race is not to the swift, nor the battle to the strong ” but that’s the way to bet.” —Ecclesiastes (with an assist from Damon Runyon). For the benefit of non-Realtors, here’s a “Top Ten” List of ways that seasoned Realtors know that a home Buyer is serious. 10. They’re represented by a good,...Read More
