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tactic

Home Buyer: “This Offer is Only Valid Until Noon on Friday, April 9, 2021″

Purchase Agreement Deadlines, Expiration Dates, and (Other) Ultimatums [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] At least in Minnesota, where I sell real estate, deadlines are incorporated...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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The Single Best Negotiating Strategy For Home Buyers

Caution:  Only Use if True Want to know the single most compelling pitch a Buyer can make to a prospective home Seller, especially if negotiations are at an impasse? This one: “I’d love to buy your home for $___ .  If that’s acceptable, please let me know by [time].  Otherwise, I plan to make an...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed an unlimited number...
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Purchase Agreements, Deadlines, and (Other) Ultimatums

“This Offer is Only Valid Until Noon, January 16” [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] At least in Minnesota, where I sell real estate, deadlines are incorporated...
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