Caution: Only Use if True
Want to know the single most compelling pitch a Buyer can make to a prospective home Seller, especially if negotiations are at an impasse?
This one:
“I’d love to buy your home for $___ . If that’s acceptable, please let me know by [time]. Otherwise, I plan to make an offer on [address of competing home].”
Of course, that only works if the Buyer truly has a runner-up home that they like nearly as much, and is genuinely prepared to move on.**
Fanning the Seller’s Fear of Loss
That tactic is powerful because the strongest motive in real estate ” or anything else ” is fear of loss.
Buyers fear losing a house they really want to another Buyer.
So, what do Sellers fear?
Losing a motivated, financially qualified Buyer ” at a price they’re not sure they may see again (at least not without enduring more market time, showings, showing prep, etc.).
**The trick for Buyers ” especially in a strong Seller’s market ” often is finding even one home they want to buy.
