Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...Read More
Caution: Only Use if True Want to know the single most compelling pitch a Buyer can make to a prospective home Seller, especially if negotiations are at an impasse? This one: “I’d love to buy your home for $___ . If that’s acceptable, please let me know by [time]. Otherwise, I plan to make an...Read More
“This Offer is Only Valid Until Noon, August 4” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] At least in Minnesota, where I sell real estate, deadlines are incorporated...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 18 photos; websites like EdinaRealty.com effectively allow...Read More
“Death By a Thousand Cuts” (Or Raises) No home Seller, quite understandably, wants to leave money on the table. No Buyer wants to overpay. Which is why it can be so tempting to initially list for too much (Sellers) or offer too little (Buyers). Big mistake. That’s because what often happens next — and by “next,” I mean, “several...Read More
Anyone else out there detect this not-so-welcome trend? Namely, Spam emailers shoehorning all the content of their email into the “subject” line to ensure that it gets read by the recipient — if only for a second — before getting deleted.Read More
