Alternatives to Dropping the Price When a Home Doesn’t Sell Unfortunately for owners of “For Sale” homes that . . . aren’t (selling), the explanation is seldom just mediocre marketing. If that were the case, the solution would be simple: great marketing (supplied by a new and presumably better Realtor). Instead, at least in my experience,...Read More
Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color — and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...Read More
“Withheld From MLS” — But For How Long? It’s customary — at least for every listing I’ve ever taken — for the Seller to sign a “Withhold From MLS” form allowing me more than the otherwise maximum three days to have the home officially on the market. Wouldn’t it be smart, therefore, for the Seller...Read More
In the spirit of Jeff Foxworthy’s “you may be a redneck if . . . ” routine, if you have one of these on your Living Room wall — or any wall, for that matter — you’re an excellent candidate for staging advice. The image is one of several that Edina Realty is running on...Read More
The Gold Standard for Staging Advice “Nice listing . . . congrats.” –Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Home Not Selling? Only 3 Possible Explanations “When the student is ready, the teacher will appear.” –Buddhist sayings “When a home is priced right, Buyers will appear.” –Ross Kaplan I don’t know much about Buddhism, but I do know about selling residential real estate. Many frustrated home Sellers don’t want to hear this, but here goes:...Read More
