The Gold Standard for Staging Advice “Nice listing . . . congrats.” —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
How Realtors Grade Clients Clients may have a select few words for their Realtors, but Realtors also have some favorite words for their clients. No, not “%!%#!” Rather, how “cooperative” they are. What do I mean by that? For Sellers, client cooperation boils down to these three things: 1. Pricing. A cooperative client picks a...Read More
Bonus Question: “What Can You Skip?” I don’t know that there’s a rule of thumb — or a formula — for determining exactly when a home is (very) well-staged. The closest I’ve got is this: “A home is well-staged when all of its unique attributes are identified and optimally showcased, and any Achilles’ Heels have...Read More
The King Staged Closet Has No Clothes Conventional staging wisdom when it comes to closets (yes, there is such a thing, at least for a walk-in master closet in a more expensive home) is that two-thirds full is optimal. Less than that, and the closet looks too empty; more than that, and it looks too...Read More
When? How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...Read More
Sure, sure, accomplished Realtors need to be good at staging, marketing, contracts, negotiating, and several other tasks. But, none of those matter unless they’re first hired. Which is why practically all veteran agents excel at making a (very) positive impression during their listing presentation (also known as a Realtor job interview). The key? (at least...Read More
