Savvy Strategy for Getting Realtor Referrals Smart Realtors know that the most important people coming through weekend open houses aren’t necessarily checking out the house. Rather, they’re checking out them. Specifically, the open house visitors — often neighbors — want to see if the agent is doing a good job marketing the home, is knowledgeable, easy to talk...Read More

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...Read More

“You Know a Housing Market’s Hot When . . .” I’ll occasionally get marketing pieces from agents active in Scottsdale, Florida, or other warm spots Minnesotans are known to congregate, especially in the (very) cold winter months. But, I don’t recall getting a pitch from someone based in Denver, soliciting referrals, like the one I got...Read More