New Real Estate Trend: Buyers’ Lenders Who Market to the LISTING AGENT (Huh!?!)

Savvy Strategy for Getting Realtor Referrals Smart Realtors know that the most important people coming through weekend open houses aren’t necessarily checking out the house. Rather, they’re checking out them. Specifically, the open house visitors — often neighbors — want to see if the agent is doing a good job marketing the home, is knowledgeable, easy to talk...
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Santa Claus’ List — and Realtors’

“Do You Know a Good Lender/Home Inspector/Title Insurance Company?” “You better watch out You better not cry Better not pout I’m telling you why Santa Claus is coming to town He’s making a list And checking it twice; Gonna find out Who’s naughty and nice Santa Claus is coming to town.” Unlike Santa Claus, Realtors...
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Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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Ross Kaplan Pledge: “If I’m Not the Best Realtor to Help You Buy or Sell Your Home . . . I’ll Find the Realtor Who Is — Anywhere in the U.S.”

Local Expert, National Connections I don’t sell homes in Washington D.C., Manhattan, Chicago, or Tucson, Arizona. But, I’ve helped clients buy and sell properties in all those places. How? By tapping into Edina Realty’s national relocation network, to find agents who specialize in those areas. “Jack (Jill?) of All Trades = Master of None” Closer...
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“Do You Know Someone Moving to Denver? Refer Me, and Get a Bonus!”

“You Know a Housing Market’s Hot When . . .” I’ll occasionally get marketing pieces from agents active in Scottsdale, Florida, or other warm spots Minnesotans are known to congregate, especially in the (very) cold winter months. But, I don’t recall getting a pitch from someone based in Denver, soliciting referrals, like the one I got...
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Why Realtors Don’t Have Retirement Parties

Post-Retirement Hobby: “Grandchildren” “Old soldiers never die, they just fade away.” –General Douglas MacArthur As far as I can tell, there are two reasons Realtors don’t seem to have retirement parties: One.  They never retire. At least for some agents past a certain point, it’s a lifestyle as much as a livelihood. If you don’t...
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