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reduce price

Price Reductions: a First Chance to Make a Second Impression

When?  How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...
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Talking Sellers Out of a Price Reduction (Wait . . . What?!?)

Three Scenarios Wait a second ” when an otherwise well-prepped and marketed home isn’t selling, don’t listing agents try to get home sellers to reduce their price? And don’t most home sellers stubbornly resist, no matter how compelling the Realtor’s market data (or underwhelming Buyers’ interest)? Well . . . usually. But there are exceptions...
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Price Reductions: a First Chance to Make a Second Impression

When?  How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...
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The Limits of Sales Incentives

If offering Buyers’ agents 2.7% ” the most common payout in the Twin Cities ” will motivate them to show a “For Sale” home, will offering 3% incentivize them even more? Why not offer 4%?!? Unfortunately for would-be home Sellers, goosing the payout to Buyers agents suffers from diminishing returns ” and at some point,...
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Christmas Special! “For Sale” Homes Just Reduced $10k (or even more)

“Location, Location, Location” “Context, Context, Context” What can you confidently say about a “For Sale” home whose price was just reduced, days before Christmas? A. The home is now a bargain. B. The Seller is motivated. C. The Seller’s Realtor (listing agent) is motivated. D. The home is better-priced** than it was before. Correct answer:...
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“The Stuck Seller”: Psychological Barriers to Pricing Right

Home Seller Lament:  “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...
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