Conspicuously Missing: The “I-Want-To-Meet-My-Interior Decorator” Showing Once upon a time, Buyers’ agents who wanted to get their clients into a “For Sale” home simply logged onto MLS; selected the home they wanted to show and the requested time and date; and clicked “submit.” No more. Now, MLS has a pull-down menu (above) listing no fewer than nine types...Read More
Why “Just Previewing” Serves Sellers’ Interests A Realtor showing is when a Realtor takes their client — a prospective Buyer (or one would certainly hope!) — through a “For Sale” home. No competing Sunday open house traffic, no busybody listing agent (representing the owner) present, and — perhaps most importantly — no owner around. The convention is to set...Read More
Why Homeowners Let the Competition Look (or Should) Wait a second: Don’t Buyers’ agents represent Buyers at a preview? (in contrast to a showing, a preview is when just the Realtor views the home). And exactly how does an agent represent the Seller of the home they’re previewing — don’t they already have an agent? (called “the listing...Read More
Lazy Realtor Marketing, or “Thanks for Nothing” Question: what do you call an unhosted home on the Broker Tour (in the Twin Cities, held every Tuesday between 11 a.m. and 1 p.m.)? Answer: a listed home for sale — no different than any of the other 15,000 or so properties currently for sale in the...Read More
Working With Buyer Objections (Or Not) One of the things that happens when you list a home is that you find out all the reasons it doesn’t work for a given Buyer. So, the home’s too . . . big/small/expensive/cheap/dated/updated, etc. When that’s the case, a good Realtor — with extensive local market knowledge — will...Read More
“The 90 Days-on-the-Market” Showing (Preview?) Call it, “coming in through the back door . . . through the front door.” What I’m referring to is the practice of at least some agents to conveniently show any properties that have been on the market 90 days — and therefore may be about to expire. Their logic?...Read More
