Real Estate Synonyms ” and Antonyms Test your knowledge of real estate marketing and answer the following “True or False” question: “Meticulously maintained” means the same thing as “updated”: A. True B. False Answer: False. In fact, “meticulously maintained” is almost always Realtor code for not updated. Ditto for synonyms such as “well-loved,” “quaint,” “vintage,”...Read More
Pot of Gold Home at End of Rainbow In 17+ years selling real estate, I figure that I’ve seen almost 2 million real estate photos on MLS.** But, I don’t recall ever seeing one with a rainbow before. For Buyers who are superstitious or just looking for an omen, that may be just the sign that a...Read More
Real Estate Photos & The “Bowling Alley” Effect Dining Room: 10′ x 12′ Living Room: 13′ x 23′ –MLS “Structure Information” That distant Dining Room bay window in the center of the photo above looks like it’s practically in a different zip code. How far away is it really? Add the 23′ length of the...Read More
Show > Tell Kudos to the creative listing agent who thought not just to tell prospective Buyers (and their agents) about the Seller-paid new driveway, once the weather permits, but to also show them as well. An especially nice touch: superimposing the text on the “after” part of the driveway in the photo above. P.S.:...Read More
The “You Know it When You See it” Test While it’s true that every Mid-Century Modern home was built in the 1950’s (or thereabouts), it’s decidedly NOT the case that every home built in the 1950’s is a “Mid-Century Modern.” In fact, in real life, very few are. On MLS, for every home that I...Read More
Bad Call? “The best way to sell a house is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz). The corollary? “The best way to lose a Buyer is to disappoint them.” —-Ross Kaplan, “Realtor Sales Secrets”; City Lakes Real Estate Blog. Is it a mistake not to...Read More
