Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...Read More
Actions > Words, Real Estate Edition So, how do you tell if a home Seller is motivated? Test your knowledge of today’s housing market, and identify the correct answer(s) below: A. The home is realistically priced; B. If the home hasn’t sold after a reasonable amount of market time (depends on price point, home attributes),...Read More
Handwritten “Home Highlights” Nobody uses Post-it notes more than me. They’re on my desk, near my phone, in my wallet, and on my family’s fridge. I’d probably put them on my wrist if they stuck there. So, where don’t hand-written Post-it’s belong? Near a hand-carved fireplace mantel, custom moldings, or other high-end features in a...Read More
Question #2: Is That Different Than “Large?” “Original hardwood floors have just been re-done, four oversize bedrooms, tremendous woodwork & period fixtures.” —”Public Remarks,” MLS. “Oversized” is one of those imprecise adjectives that you occasionally run into in real estate: they certainly sound good, but, on closer inspection, don’t convey much if any information. Sort...Read More
The “You Know it When You See it” Test While it’s true that every Mid-Century Modern home was built in the 1950’s (or thereabouts), it’s decidedly NOT the case that every home built in the 1950’s is a “Mid-Century Modern.” In fact, in real life, very few are. On MLS, for every home that I...Read More
(Late) Fall vs. Spring Photos Normally, Realtors wait for the trees to open, lawns to green up, etc. to take home photos. All that color is more flattering than brown, leaf-less trees and landscaping. The exception? When in-season foliage obscures the home (or, at least some angles). No More Garage Shots Then, it can actually...Read More
