Actions > Words, Real Estate Edition

So, how do you tell if a home Seller is motivated?

Test your knowledge of today’s housing market, and identify the correct answer(s) below:

A. The home is realistically priced;
B. If the home hasn’t sold after a reasonable amount of market time (depends on price point, home attributes), the Seller reduces the price;
C. The home shows well, and is aggressively marketed by a good Realtor;
D. On MLS, the listing is peppered with verbiage like “Motivated Seller!,” “All serious offers considered!,” etc.

Answer:  all correct except “D.”

My favorite example of faux Seller motivation is a New Yorker cartoon that shows a father and son in front of a store front window plastered with signs blaring, “Must Liquidate!,” “90% Off!,” “Going Out of Business!, ” etc., etc.

The caption?

“Some day, son, this will all be yours.”

P.S.:  Which comments do you take at face value in the real estate biz?

When a prospective client, shortly upon being introduced, announces that they’re “going to drive you crazy” ” I’ve learned (the hard way) to take them at their word.

See also, “Just Tell “Em to Make an Offer”: Why Buyers Don’t Write Offers on Overpriced Homes (at least in Minnesota); and “The Right ” and Wrong ” Way to Telegraph Seller Motivation.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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