Not new — but “meticulously maintained.”

Real Estate Synonyms ” and Antonyms

Test your knowledge of real estate marketing and answer the following “True or False” question:

“Meticulously maintained” means the same thing as “updated”:

A. True
B. False

Answer: False.

In fact, “meticulously maintained” is almost always Realtor code for not updated.

Ditto for synonyms such as “well-loved,” “quaint,” “vintage,” “long-time owner,” etc. (all very nice things, by the way ” just not the same as “updated”).

See also, “Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To“; “Real Estate Euphemisms“; and “Real Estate Clichés and How to Avoid Them.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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