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premium

What’s Below the Penthouse? “The Sub-Penthouse” (as many as 14 of them)

“A View From the (Almost) Top” Capitalizing on top-tier home-buyers’ thirst for privacy, exclusivity and vertiginous height, developers are now selling multiple penthouse-like units in new buildings, set stories below the actual penthouse.” —”A View From the (Almost) Top”; The Wall Street Journal. Ok, so it’s not a market niche I specialize in. And, I...
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Rose-colored Glasses . . . or Magnifying Lens?

“For Sale” Home Languishing on the Market? It (Usually) Shows Realtors constantly warn their home-selling clients about the risks of overpricing (especially in a soft market). Anyone who doubts that should tour a few homes that have just listed, then view homes that have been languishing on the market, unsold, for months (years?). Study in...
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Same Block, Same Price. But, Are They Competitors??

Different Homes, Different Buyers It may seem counter-intuitive, but just because two “For Sale” homes share the same block and are listed for the same price, doesn’t necessarily mean they’re direct competitors. In fact, I can think of at least two scenarios where there’s virtually no overlap in the pool of prospective Buyers considering both...
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Can Curb Appeal Be Quantified?

Three Quibbles A new study purports to put a number on the value of curb appeal: 7%. The study’s authors did that by analyzing Google Street View photos and sales data from 88,980 properties in the greater Denver area. Specifically, they performed these three steps: “The researchers manually scored a set of properties, grading 400 images...
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Corner Lots: Premium or Discount?

Real Estate Marketing and the Art of Self-Selection Realtor conventional wisdom is that some Buyers prefer corner lots, because of the extra light (and one less neighbor). Meanwhile, others avoid corner lots, because of the additional street exposure, potential loss of privacy, and ” at least in Minnesota ” 4-5 months of extra sidewalk to shovel. Net...
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What’s Below the Penthouse? “The Sub-Penthouse” (as many as 14 of them)

“A View From the (Almost) Top” “Capitalizing on top-tier home-buyers’ thirst for privacy, exclusivity and vertiginous height, developers are now selling multiple penthouse-like units in new buildings, set stories below the actual penthouse.” –“A View From the (Almost) Top“; The Wall Street Journal (4/18/19). Ok, so it’s not a market niche I specialize in. And,...
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