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photo

Mail Carriers vs. Real Estate Photographers

Not Just Inclement Weather “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” –Mail carriers’ motto Unlike mail carriers, there’s actually a list of weather conditions that will cause home photographers to scrub. Like rain, snow, fog, and — especially for interior shots...
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Top 7 Reasons Why Realtors Shouldn’t Take Their Own Drone Photos

DIY Drawbacks Do-it-Yourself always has perils, but particularly so when it comes to using a drone to take home photos. Here’s just a partial list of the drawbacks and other considerations that come to mind for Realtors tempted to try it themselves: 1. The $5k required to buy a commercial-quality drone. 2. The $5k that’s...
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Zillow & Trulia’s “Free” Content (Or, You Could Call it What it Should Be: “Copyright Infringement”)

Double Whammy:  Zillow’s Revenue, Realtors’ Expense* [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] One of the biggest reasons that Zillow and Trulia — Websites that aggregate real estate listings and whose stocks are publicly-traded — make a...
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“20 Seconds to Make a Lasting Connection”

Online Real Estate Listings: What Do Buyers Look At? “First impressions matter when it comes to dating, job interviews, and online real estate listings.” –Bryan Thomas, Wall Street Journal video (3/21/13) According to WSJ reporter Sanette Tanaka, here’s what people looking at online real estate listings focus on: Photos:    60% Property Description:   20%...
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