When the Realtor REALLY IS a “Neighborhood Expert” In finance, “eating your own cooking” means that the investment advisor has their own money in the same kinds of investments that they recommend to their clients. So, what’s the Realtor definition of “eating your own cooking?” Here’s mine: a Buyer’s agent who recommends a neighborhood or condo building...Read More
When the Realtor REALLY IS a “Neighborhood Expert” In finance, “eating your own cooking” means that the investment advisor has their own money in the same kinds of investments that they recommend to their clients. So, what’s the Realtor definition of “eating your own cooking?” Here’s mine: a Buyer’s agent who recommends a neighborhood or condo building...Read More
[Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you don’t know the difference between St. Louis Park’s “Fern Hill” neighborhood and Wayzata’s “Ferndale” neighborhood . . . you may not...Read More
Establishing Credibility With Sellers I was on a (successful) listing appointment in Linden Hills last week, when the topic of neighborhood expertise came up (I had it to spare). It certainly helped that I had handled several recent transactions within a few blocks; used to live less than six blocks south, in the adjacent Fulton neighborhood;...Read More
When to Bring in an “Insurance Agent” Question: when is a real estate agent actually an insurance agent? Answer: when they’re brought in to a deal by Realtor #1 who needs their expertise to clinch the listing. Every Realtor who’s been in business long enough has faced this conundrum: a prospective client is considering hiring...Read More
Neighborhood Expertise — and Lack Thereof Want a sure sign that a Realtor doesn’t sell much by the City Lakes? They refer to “Lake Calhoun” as “Calhoun Lake” in their marketing materials. Fish (er, Realtor) Out of Water It may be forgivable to confuse Forest Lake (the city 40 miles north of the Twin Cities)...Read More
