When the Realtor REALLY IS a “Neighborhood Expert”

In finance, “eating your own cooking” means that the investment advisor has their own money in the same kinds of investments that they recommend to their clients.

So, what’s the Realtor definition of “eating your own cooking?”

Here’s mine: a Buyer’s agent who recommends a neighborhood or condo building because they live there.

(Very) Local Knowledge

Except that — at least in my opinion — savvy agents shouldn’t prematurely volunteer that info, because their client’s taste(s), budget, preferred geographic area(s), etc. may differ from theirs.

But, once the client is already considering a given property, is the Realtor more credible talking about the specific neighborhood or building — plus nearby schools, shopping, parks, and other amenities — because they live there?

As the locals say, “You Betcha!”

See also, “Is the Realtor REALLY a “Neighborhood Expert?” One Way to Tell”; “Cedar Lake Specialist” . . . Really??”; and “”Calhoun Lake?’ Is That By Isles Lake?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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