local expert

Establishing Credibility With Sellers

I was on a (successful) listing appointment in Linden Hills last week, when the topic of neighborhood expertise came up (I had it to spare).

It certainly helped that I had handled several recent transactions within a few blocks; used to live less than six blocks south, in the adjacent Fulton neighborhood; knew the details of all the relevant “Active” listings; and even had the scoop on the elementary school down the street and the new restaurant on 50th.

The clincher (or at least one of them)?

I knew the daily special at the local co-op, where I regularly shop (still).

I’d stopped by on the way to the appointment, and bought the turkey meatloaf ($6.99/lb, $3 off the regular $9.99) for my family’s dinner that night.

See also, “Cedar Lake Specialist” . . . Really??”; “‘Calhoun Lake?’ Is That By Isles Lake?”; and “You Might Not Be From Minneapolis if . . .”;

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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