Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...Read More
New (Yes) and Improved (Maybe) Thanks to a corporate acquisition, Twin Cities agents are having to learn new software to set up showings for clients this week. I’m sure I speak for at least a few (cranky) veterans who didn’t think there was anything wrong with the old system. More Robust, Customizable (But . ....Read More
Risk: More BAD Photos & Marketing Verbiage First, last Summer, the amount of space allotted for “Agent” and “Public Remarks” on MLS effectively doubled (from 256 characters and spaces to 500). Last week, the number of pictures allowed on MLS jumped from 16 to 24 — and the resolution went up, too! Best Foot Feet Forward...Read More
8-10 Neighborhoods = 1 “Community“ How many neighborhoods are there in Minneapolis? According to the City (and likely most area Realtors), just under 100. See map, below right. However, that’s too unwieldy for consumers. So, to make MLS more user-friendly, the local MLS just added a new field called “Minneapolis Community search box,” with the 11...Read More
Only 2 Ways to Wipe the Slate Clean on an Old(er) Listing Once upon a time, misbehaving kids in high school were told that, if they didn’t shape up, their misdeeds “would go on their ‘permanent record.'” Adults know that there’s no such thing (unless you count credit scores). But, there’s something very much like a...Read More
Stale vs. Fresh Data in a Fast-Moving Market Test your knowledge of residential real estate, and field this question: What is the best way to quickly find out the status of a “For Sale” home? A. Check Zillow or Trulia; B. Look on MLS (assuming you’re a Realtor); C. Look on Realtor.com; D. Request a...Read More
