Tag

multiple listing service

Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One.  The pictures tell the story. Most MLS’s allow 18 photos; websites like EdinaRealty.com effectively allow...
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“Legal Bedroom” Multiple Choice

Technical vs. Functional Definition Test your knowledge of residential real estate by answering this question: Who defines what constitutes a legal bedroom? A. The county where the home is located; B. The city where the home is located; C. The local multiple listing service (MLS); D. The listing agent representing the Seller. Answer:  “A.” or...
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“Home For Sale” — But Not on MLS (Huh?!?)

Two Types of “Non-MLS” Listings Not every “For Sale” home is on MLS. That’s the case even if the home is being represented by a professional Realtor. Why would a homeowner who truly wants to sell not want to reach the broadest possible range of prospective Buyers (on MLS), and instead quietly market their home?...
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“Pocket Listings”: Good for Agents, Bad for Clients

“Shhh!  Don’t Tell Anyone My House is for Sale” “Listing agent will not also represent Buyer.” –Clause added to every listing contract I sign If your Realtor will agree to the foregoing clause — as I do on every listing I’ve ever handled — you don’t need to worry about a “pocket listing.” That’s because the Realtor...
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