Combine a bigger house (say, over 3,000 square feet) and 20 — or 50(!) — photos just emailed to you by your ace, professional photographer, and it’s not unusual for a Realtor just getting up-and-running on a new listing to be temporarily stumped by what they’re looking at. Like I was yesterday. Wrong Wall So, I recalled...Read More
Not Exactly a Non-Issue, But . . . [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] “To your knowledge, have any of the following previously existed or do they currently...Read More
The Unmotivated Unrealistic Buyer, Circa 2017, or, “Waiting for Godot, Home Buyer Version” In a housing market characterized by an ongoing, acute shortage of inventory, it’s an all too familiar lament: frustrated Buyers (and Buyers’ agents) who bemoan that they “just can’t find what they’re looking for.” I’m certainly sympathetic — to a point. However,...Read More
Not every client lead is a home run — many, in fact, are duds. Similarly, not every contractor referral from colleagues is a good fit. However, in both cases, there’s only one, appropriate response from the Realtor on the receiving end: a heartfelt “Thank You!” Rationale There are two reasons for that. One. If you...Read More
I’ve certainly heard the insinuation: by shuffling the order they show a series of homes, Realtors can subtly (or not so subtly) “guide” their Buyer’s decision to buy the home they want them to. Specifically, the supposed strategy is to show the most promising property either first or last: the first home “sets the bar” for...Read More
“News You’ll Use?” Or, Useless News? Let’s make one thing clear: unless you’re my doctor calling with test results, there’s NOTHING that “I Need to Know, RIGHT NOW!!” 🙂 Which is why I sure hope the mainstream media cools it when it comes to increasingly ubiquitous ads insistently telling viewers “what they need to [see/do/read]” ....Read More
