Not So Virtual “Virtual Staging” So, what’s holding up virtual staging? (see also, “Virtual Staging: Ready for Prime Time?”) Not Realtors, who by and large are game (even if they have to dig a little deeper into their pockets to do it). Not clients, who stand to save a small fortune on actual staging costs....Read More
“Mark Your Calendar” If you’re looking for decent furniture, cheap, Cort Furniture’s annual sale is Sept. 16-18. Cort, well-known to stagers and Realtors for their rental furniture, is less well-known as a place to buy used furniture at a terrific price.Read More
Subliminal Seller Messages Yes, it’s a tough market for Home Sellers. And it’s good staging technique to create clusters of three over fireplace mantles and other focal points. Still, I’m not sure that the listing agent — or their client — fully appreciated the (subliminal?) message they appear to be sending in the photo above.Read More
Gauging Open House Traffic I don’t know about other Realtors, but whenever I host a Sunday open house (I’ve been doing Sat./Sun. double-headers lately), I like to call my front desk to find out how busy it’s been. So, I try to check in around 2:45 p.m., before my front desk closes at 3 p.m....Read More
Are More Sellers Staging Today? It sure seems that way. No doubt, that’s because every $1 spent on staging can easily add $3 (or $10) to the value of a home. And because, in a Buyer’s market, there are lots of competing homes for sale, and to attract a Buyer homes have to look their...Read More
Staging Props — Summer Edition One of the challenges in staging is coming up with props with good visuals that also have a long “shelf life.” So, fresh flowers pass the first test — but not the second. Silk flowers pass the second — but (often) not the first (at least not once you stop...Read More
