Adding (Feedback) Insult to Injury [Editor’s Note: thanks to fellow City Lakes agent Sheri Fine for serving as a sounding board on this post.] Is a vacant home “poorly staged?” Judging by how most Buyer’s agents complete showing feedback forms, the answer would be “yes.” But they’re wrong. In fact, a vacant home isn’t staged...Read More
Is Virtual Staging “the Next Big Thing?” The “next big thing” in real estate likely has nothing to do with “social media” (Facebook, LinkedIn, etc.). Rather, my guess is that it’s “virtual staging” — using software to simulate what an empty house would look like (nicely) furnished and accessorized (wall art, area rugs, mirrors, etc.)...Read More
Damage Control: Advice to Prospective Sellers As Watergate made plain, the cover-up is often worse than the crime (although in Richard Nixon’s case, ordering a burglary was plenty bad in its own right). The same principle applies to selling homes. Here are three examples where covering up a problem is worse than simply leaving it...Read More
