Subliminal Seller Messages

Yes, it’s a tough market for Home Sellers.

And it’s good staging technique to create clusters of three over fireplace mantles and other focal points.

Still, I’m not sure that the listing agent — or their client — fully appreciated the (subliminal?) message they appear to be sending in the photo above.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply