Are More Sellers Staging Today?

It sure seems that way.

No doubt, that’s because every $1 spent on staging can easily add $3 (or $10) to the value of a home.
And because, in a Buyer’s market, there are lots of competing homes for sale, and to attract a Buyer homes have to look their best.

Virtuous Cycle
But therein lies another reason why staging is becoming standard practice: once enough homes begin to stage — call it a majority — the remainder have to stage, too, or suffer by comparison.
So, pretty quickly the % of homes at least minimally staged jumps from 50% to 90% or higher (excluding foreclosures and what I’ll call “pure” estate sales).
P.S.: I inherited my Dad’s corny sense of humor. I can just hear him saying, “virtuous cycle?? Isn’t that like a Schwinn?”
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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