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Exceptional Properties

Marketing a Home . . . From a Mile Away

“Go This Way (Not That Way)” The most interesting thing about this morning’s Exceptional Properties meeting — at a $3.5 million chalet-style mansion in Southwest Edina — wasn’t the home, but the route the listing agent marked for Realtors attending the meeting. Especially when a home is tucked away or otherwise hard to find, it’s...
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Touting “Name-Brand” Homes

Realtor Name-Dropping After almost a decade attending Edina Realty “Exceptional Properties” meetings — held weekly at an upper bracket Twin Cities home — I figure I’ve now heard my colleagues sing the praises of something like 2,000 homes, cumulatively worth a cool $3 billion or so (and have pitched a few of my own listings at such meetings). And yet, I...
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Trick Photography?

5229 Duncraig Road in Edina Highlands In a post earlier this week (The Far-Away(?) Buffet), I discussed clues that something “just isn’t right” in a particular photo. So, is the apparently huge Living Room shown above for real? You ‘betcha. The MLS dimensions are 27′ x 17′, or 459 square feet — that’s the size...
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Investing $1,000 in Lehman Bros, AIG — and Beer

Realtor “Water Cooler” Talk The water cooler is long gone, of course. Instead, we Realtors have meetings. Lots and lots of meetings. I picked up this nugget — plus some good market info — at Edina Realty’s Exceptional Properties meeting this morning (anecdote courtesy of downtown Manager Matt Loskota): “If you invested $1,000 three years...
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Rising — and Falling — Real Estate Bar

Want to Stand Out? Drop > 10% Want some anecdotal evidence about housing market conditions these days in the Twin Cities? Higher Bar. Edina Realty, the Twin Cities’ largest broker, requires price reductions of 10% or more to qualify for intra-company email distribution (I believe the policy actually dates back to this Summer). Previously, the...
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In Praise of the Underappreciated Vestibule

“Pin-drop” Front Entries If you’re a busy Realtor, it’s not unusual to get to large, group meetings a couple minutes late (like the weekly Edina Realty Exceptional Properties meeting). Which is fine — unless the meeting is being hosted in a home where the entry and front door seem to open directly into the Kitchen,...
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