“Go This Way (Not That Way)”

The most interesting thing about this morning’s Exceptional Properties meeting — at a $3.5 million chalet-style mansion in Southwest Edina — wasn’t the home, but the route the listing agent marked for Realtors attending the meeting.

Especially when a home is tucked away or otherwise hard to find, it’s standard courtesy for the agent hosting the meeting to put up directional signs from the closest major intersection.

In this case, however, instead of directing Realtors along the east side of Indian Head Lake — the most direct route — the listing agent diverted agents to the west side of the Lake.

Curious, I drove my original route after the meeting.

Not only was the west approach much more quiet and scenic, winding its way past a string of spectacular homes, but it avoided multiple stop signs — and For Sale signs — along the alternative route.

P.S.:  When the home is really tucked away in an especially woodsy setting and the hosting agent has to set out lots of signs, the effect can be a bit Hansel and Gretel-like, following their path of crumbs.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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