“Buy on Bread, Sell on Cheese” In the wine industry (which I otherwise know nothing about), “buy on bread, sell on cheese” means that if you’re a wine buyer, you’d be well-advised to eat a piece of bread in between tastings. Because bread is neutral, it will clear your palate for the next wine. By...Read More
When Does a “For Sale” Home Stop Being the Seller’s? Especially for newer, less established agents, it’s common to represent friends and relatives in the sale of their home (over time, successful Realtors’ sphere grows beyond those groups). Even veteran agents occasionally represent friends and family members. How do they (we) keep emotion out of...Read More
When Does a “For Sale” Home Stop Being the Seller’s? Especially for newer, less established agents, it’s common to represent friends and relatives in the sale of their home (over time, successful Realtors’ sphere grows beyond those groups). Even veteran agents occasionally represent friends and family members. How do they (we) keep emotion out of...Read More
“Program Trading Gone Wild,” the Sequel? What’s behind gyrating stocks the last three weeks or so? (I know, it seems much longer). Here are two theories: One. Age-old human emotion — fickle, fear-and-greed driven human psychology — is the culprit. In particular, less experienced “retail” investors who chased high-flying tech stocks, and are now freaking...Read More
Brooks: Buyers Face Four Challenges (“Emotional, Psychological, Cognitive, & Moral”) Leave it to an intellectual to over think buying a home. In a nutshell, that’s my reaction to New York Times columnist David Brooks’ piece, “The Home Buying Decision.” Customized Criteria Which isn’t to say Mr. Brooks’ column — destined to be emailed to Realtors...Read More
Providing Useful Info to Buyers/ Heightening a Home’s Emotional Appeal “Good artists copy, great artists steal.” –Attributed to Picasso. I think most good Realtors informally debrief their selling clients about their home’s emotional “hot buttons”: what they love about their home, neighborhood, etc. But, consummate Edina Realty agent Bill Minge does it explicitly, via a...Read More