“Buy on Bread, Sell on Cheese” In the wine industry (which I otherwise know nothing about), “buy on bread, sell on cheese” means that if you’re a wine buyer, you’d be well-advised to eat a piece of bread in between tastings. Because bread is neutral, it will clear your palate for the next wine. By...Read More
Playing Down the Price “Patriotism is the last refuge of a scoundrel.” –Samuel Johnson The real estate equivalent of Johnson’s line is, “when you’ve got nothing else (left?) to sell, sell price.” That’s not to say value is irrelevant. With ever-more discriminating consumers, online information, and high tech tools and savvy generally, value has never been more important....Read More
The Corollary to, “No One Washes a Rental Car” What’s the significance of the disclosure — required in Minnesota — that the Buyer is a licensed real estate agent? In my experience, two things: One. The Buyer is more sophisticated (or should be), and therefore, at least in theory, the deal can progress more quickly and...Read More
