Day

January 22, 2015

Appealing to Buyers’ Emotions (vs. Pocketbooks)

Playing Down the Price “Patriotism is the last refuge of a scoundrel.” –Samuel Johnson The real estate equivalent of Johnson’s line is, “when you’ve got nothing else (left?) to sell, sell price.” That’s not to say value is irrelevant. With ever-more discriminating consumers, online information, and high tech tools and savvy generally, value has never been more important....
Read More

Missing Millennials: Where Are All the First-Time Home Buyers?

Millennial Subcategory:  “Baby Boomerangers” One of the factors holding back the housing market is the (relative) dearth of first-time Buyers. Typically, such Buyers account for 40% of all residential real estate sales; the last few years, however, the percentage is closer to 33% (one-third). What accounts for the slippage? Three Theories Given that the average...
Read More

Archives