Providing Useful Info to Buyers/
Heightening a Home’s Emotional Appeal

“Good artists copy, great artists steal.”

–Attributed to Picasso.

I think most good Realtors informally debrief their selling clients about their home’s emotional “hot buttons”:  what they love about their home, neighborhood, etc.

questionnaireBut, consummate Edina Realty agent Bill Minge does it explicitly, via a questionnaire that the client owner fills in, in their own words (and handwriting), which Bill then makes available verbatim to Buyers (along with the Seller Disclosure, any required City inspection, etc.).

The questions include:

–“What have you enjoyed most about your home?”
–“What have you enjoyed most about your neighborhood?”
–“What and where are your favorite parks and recreational areas?”
–“Are there children in the neighborhood and if so what are the age groups?”

Great idea! (hmm . . .).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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