Lots of Branches on Edina Realty’s (Corporate) Family Tree [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] “Membership has its privileges.” –American Express ad campaign Along with rolling out a new, national real estate brand (“Berkshire”), Edina Realty’s...Read More
The Lion in Winter As a listing agent preparing the marketing for a home, step #1 (at least for me) is to ask my client why, once upon a time, THEY bought the home, and what they’ve (most) enjoyed about living there. So, what was the clincher for the owner of the Parkwood Knolls home that...Read More
How to Show Up in Twice as Many Home Buyer Searches Psychologically, $299,900 somehow just seems cheaper to Buyers than $300,000 (just like $2.99 a gallon appears to be less than $3). But, it’s a mistake to price residential real estate that way — at least around century and half-century marks ($100k and $50k). That’s...Read More
Budding Trend in New Construction? Lots of new homes these days have first-floor offices off the front entry. (Much) less common: a separate door opening from the office to the front porch, like the one at 3810 Upton Ave. South in Minneapolis’ Linden Hills neighborhood (pictured above). The effect is to give the home a much better flow, and...Read More
Giving Agents a Green Light to Go to Bat for Their Clients “No man can serve two masters.” –New Testament [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Unlike, say, many financial advisors, Realtors owe their clients a...Read More
Knowing What You Don’t Know (But Enough to Ask an Expert) “You can pay me now, or you can pay me later.” –old Midas muffler commercial. You might guess that, as a former corporate attorney, I seldom call Edina Realty’s (excellent) legal department with questions. Wrong. And it’s hardly because me or my clients are somehow...Read More
